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Privacy Policy

GO DIRECT (hereinafter: "the Company") places great importance on protecting your privacy. This Privacy Policy is intended to explain how the Company collects, uses, and safeguards personal information provided by you while using the Company’s website and its offered services, in accordance with the Israeli Privacy Protection Law, 1981, and its accompanying regulations.

Definitions
"Personal Information" – Any information relating to an identified or identifiable individual, directly or indirectly.
"Database" – A collection of data stored by magnetic or optical means and intended for computerized processing.

User Consent
By accessing this website, located at 4 Berkowitz Street, Tel Aviv, and/or any other Company website (“the Website”), and by providing your personal information, you express your explicit and voluntary consent to the collection, use, and other procedures as described in this Privacy Policy. The Company reserves the right to amend this policy at any time by publishing a notice on the Website. Continued use of the Website following any changes shall be deemed acceptance of those changes.

Links
Our website may contain links to other websites. Please note that we are not responsible for the privacy policies of those websites. The policy described in this document applies solely to this website.
Collection and Use of Information
The Company collects and processes personal information solely for the following purposes:

• To contact you.

• To conduct market research and statistical analysis.

• To fulfill the Company’s legal obligations.

The collected information is limited to the necessary details only: full name, phone number, and email address.

Database Registration
If the Company maintains a database subject to registration under Section 8 of the Privacy Protection Law, the Company ensures that it is duly registered with the Database Registrar.
Data Subject Rights
In accordance with the Privacy Protection Law, you are entitled to:

• Review your personal information held in the Company’s databases.

• Request correction of inaccurate, incomplete, unclear, or outdated information.

• Request deletion of your personal information, subject to legal constraints.

• Object to direct marketing.

To exercise these rights, please contact us at: Yifat.Godiner@godirect.co.il

Information Sharing
The Company undertakes not to share your personal information with third parties, except for:

• Authorized business partners acting on our behalf to provide the requested services, who are bound by confidentiality and data security agreements.

• In the case of a sale or transfer of the Company’s operations, subject to continued protection of your rights under this policy.

• When required by law, court order, or demand by a competent authority.
   

Data Security
The Company applies data security measures in accordance with the Privacy Protection Regulations (Data Security), 2017, including:

• Limiting access to personal information to authorized employees only.

• Using advanced security systems to prevent unauthorized access.

• Logging security events and performing ongoing monitoring.

• Backing up and securely storing the information.
   

Use of Cookies
The website uses cookies for its proper and regular operation, including the collection of statistical data about site usage and verification of user details. You may block cookies via your browser settings; however, this may impair some of the site's services and features.

Direct Marketing
Direct marketing about the Company’s services will be sent only with your prior explicit consent. You may revoke your consent at any time by notifying the Company.

Security Incident Notification
In the event of a serious security breach that may endanger your privacy, the Company will notify you as soon as possible and take all reasonable measures to minimize potential harm.

Contact
For any questions or inquiries regarding this Privacy Policy or the handling of your personal information, please contact us at: Yifat.Godiner@godirect.co.il

Jurisdiction
This Privacy Policy shall be governed by the laws of the State of Israel. Exclusive jurisdiction in all matters relating to this policy shall lie with the competent courts in the Tel Aviv–Jaffa District.

Last updated: May 22, 2025